Entrepreneurship and innovation are not just about startups: they are rapidly growing in importance in government policy and in the behaviour of established firms.  The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures.  Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal issues including intellectual property, preparation of a venture budget, and raising finance.