MKTG3023 Strategic Marketing
Later Year Course
| Offered By | School of Mgt, Marketing & International Business |
|---|---|
| Academic Career | Undergraduate |
| Course Subject | Marketing |
| Offered in | Second Semester, 2009 and Second Semester, 2010 |
| Unit Value | 6 units |
| Course Description |
This course integrates previous studies in marketing into the strategic context of the organisation. Specific topics include strategic marketing models; the internal and external context in which marketing occurs; integrating marketing strategy with business goals, factors that impact on the effective development and implementation of marketing strategies and the management and implementation of marketing strategy in business-to-business and consumer markets. |
| Indicative Assessment |
A marketing strategy online stimulation. Students compete in teams to manage the marketing tactics of a firm over an 8 year period.
|
| Workload |
At least three contact hours per week. |
| Areas of Interest | Marketing |
| Requisite Statement |
MKTG2004/1004/BUSN1004/2010 Marketing and one other marketing course. |
| Incompatibility |
BUSN3023 Strategic Marketing. |
| Other Information |
For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG3023 |
The information published on the Study at ANU 2009 website applies to the 2009 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2008 website.
