BUSI2034 Dynamics of European Business
Later Year Course
| Offered By | School of Mgt, Marketing & International Business |
|---|---|
| Academic Career | Undergraduate |
| Course Subject | Business |
| Offered in | Second Semester, 2010 and First Semester, 2011 |
| Unit Value | 6 units |
| Course Description |
The course provides an overview of business in Europe and an examination of specific issues related to foreign companies doing business in Europe. Specific topics include the European business environment, European Union institutions, legal framework and policies, the growth of the European Union, emerging European economies, business strategy for the European market, marketing strategy in Europe, managing cultural diversity in Europe, human resource management issues in Europe and corporate governance and control in Europe. |
| Learning Outcomes | The aim of the course is to enhance students' understanding of the European business environment, the organisation of the European Union and its associated policies, and their impact upon the business and marketing strategies of firms in Europe. |
| Workload |
At least three contact hours per week plus private study time. |
| Areas of Interest | International Business |
| Requisite Statement |
At least 24 units. |
| Prescribed Texts | See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI2034 |
| Preliminary Reading |
See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI2034
|
| Indicative Reading List | See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI2034 |
| Other Information |
For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI2034 |
| Academic Contact | See: http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI2034 |
The information published on the Study at ANU 2010 website applies to the 2010 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2009 website.
