MKTG7001 Marketing
| Offered By | School of Mgt, Marketing & International Business |
|---|---|
| Academic Career | Graduate Coursework |
| Course Subject | Marketing |
| Offered in | First Semester, 2010, Second Semester, 2010, First Semester, 2011, and Second Semester, 2011 |
| Unit Value | 6 units |
| Course Description |
The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; market information, research analysis; industry analysis, marketing planning and competitive strategies; buyer behaviour in the consumer and business markets; pricing products and services; distribution channels; integrated marketing communications; marketing of services; e-marketing; managing and evaluating the marketing effort. |
| Indicative Assessment | Assignments (x2) 25%; Marketing Plan 35%; Exam 40% |
| Course Classification(s) | TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses. |
| Eligibility | At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree. |
| Prescribed Texts |
Solomon, Michael . , Hughes, Andrew . , Chitty, Bill . , Marshall, Greg . , Stuart, Elnora . , Fripp, Geoff . , ( 2009 ) , Marketing: Real People, Real Choices, 1st ed., Pearson Education, Sydney, Australia. Summers , J . , & Smith , B . , ( 2006 ) , Communication Skills Handbook: How to succeed in written and oral communication, 2nd ed, Wiley, Milton, Brisbane, Australia. |
| Preliminary Reading |
See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7001
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| Indicative Reading List | See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7001 |
| Programs | Graduate Certificate in Marketing, Master of Business, Master of Business, Master of Commerce, Master of Commerce, Master of Marketing, Master of Information Systems Studies, and Master of Business Information Systems |
| Other Information | For further information please see Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7001 |
| Academic Contact | See: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7001 |
The information published on the Study at ANU 2010 website applies to the 2010 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2009 website.
