MKTG7035 Global Marketing
| Offered By | School of Mgt, Marketing & International Business |
|---|---|
| Academic Career | Graduate Coursework |
| Course Subject | Marketing |
| Offered in | Second Semester, 2010 and Second Semester, 2011 |
| Unit Value | 6 units |
| Course Description |
This course will prepare students to market across borders. The course begins with an in-depth global environmental analysis and examines approaches to operating in an increasingly interconnected world. The course also addresses new challenges in managing global marketing, such as building global brands and communication strategies. |
| Learning Outcomes | By the end of this course you will be expected to have attained proficiency in the following areas: An understanding of the marketing principles that constitute the foundations for international marketing; The challenges and potential pitfalls of the international business environment; The importance of planning a firm's entry into a foreign market; Key aspects of international marketing strategies that will increase the firm's likelihood of being successful in a foreign market; The ways in which the marketing mix variables need to be modified in order to cater to a range of differences likely to be encountered in the offshore market |
| Indicative Assessment |
Major Project - Assesses student's ability to apply theory to marketing practice Presentation - Assesses student's understanding of the complexities of marketing across borders Exam - Assesses student's understanding of the theoretical underpinning of international marketing decisions and the planning process N.B. This is a guide to possible assessment requirements. Students will need to consult the Course Outline or the lecturer for actual assessment requirements. |
| Workload | 3 hour seminar |
| Course Classification(s) | TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses. |
| Areas of Interest | International Business and Marketing |
| Eligibility | At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree |
|
Assumed Knowledge and Required Skills |
At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree |
| Prescribed Texts | See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7035 |
| Preliminary Reading |
See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7035
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| Indicative Reading List | See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7035 |
| Programs | Graduate Certificate in Marketing, Master of Business, Master of Business, Master of Commerce, Master of Commerce, and Master of Marketing |
| Other Information |
For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7035
|
| Academic Contact | See http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7035 |
The information published on the Study at ANU 2010 website applies to the 2010 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2009 website.
