Market Research Minor
Market Research Minor - Overview
Offered By: |
ANU College of Business and Economics |
Academic Contact: |
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Areas of Interest: |
Commerce, Marketing, and Statistics |
Students will be introduced to the marketing research process and the design of effective marketing research projects and how this translates into marketing tactics and decision making.
Prerequisites
Courses in the minor have STAT1008 Quantitative Research Methods or STAT1003 Statistical Techniques as a prerequisite.
Requirements
This minor requires the completion of 24 units, which must include:
18 units from completion of the following compulsory courses:
MKTG2001 Marketing Research
MKTG2004 Marketing
STAT2008 Regression Modelling
6 units from completion of a core course from the following list:
STAT3005 Advanced Marketing Research Methods
STAT3015 Generalised Linear Modelling
The information published on the Study at ANU 2011 website applies to the 2011 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2010 website.
