BUSI7110 International Business Strategy
| Offered By | Research School of Management |
|---|---|
| Academic Career | Graduate Coursework |
| Course Subject | Business |
| Offered in | BUSI7110 will not be offered in 2012 |
| Unit Value | 6 units |
| Course Description |
This course provides participants with perspectives and analytical tools for understanding the marketing, production and investment decisions of companies in an international context. Participants take the perspective of general managers responsible for strategic direction in a rapidly-changing international environment. The focus is on the international strategies of large multinational corporates and on the strategies of smaller companies leveraging the international environment to achieve fast growth. The course looks at why companies expand internationally, how they expand operations across borders and how their international business strategies change over time (including phases of expansion and phases of consolidation) in the face of shifting regulatory, environmental, technological and competitive factors. It looks at how companies manage the constraints of human, financial, technical and managerial resources. Lectures and case studies explore the different modes of engagement with international markets including exporting, licensing, joint ventures and alliances, greenfield investments and cross-border acquisitions. |
| Course Classification(s) | TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses. |
| Areas of Interest | Commerce, International Business, and Management |
| Eligibility |
At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree. |
| Prescribed Texts |
See Course Website |
| Preliminary Reading |
See Course Website |
| Indicative Reading List |
See Course Website |
| Programs | Master of Globalisation |
| Other Information |
For further information please refer to the Course Website |
| Academic Contact | See: http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI7110 |
The information published on the Study at ANU 2012 website applies to the 2012 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2011 website.
