Gathering and interpreting information is critical to business decision-making. Having a firm grasp of business research methods can enable managers and business leaders to make better deicisons and to solve problems more effectively. Students taking this course will develop a firm grasp of research methods and the research process in the business context. In so doing, students will further develop their analytical awareness and an ability to communicate, as well as the ability to discrminate between good research and bad research.

Upon completion of the course students would be expected to be able to;

• Describe business research methods concepts in a business setting and prepare written business research proposals,
• Evaluate business research designs, including questionnaire design, and data collection techniques,
• Prepare reports on the research findings,

Identify the key issues associated with conducting qualitative research in practice, including industrial sensitivity and ethical practice.

The assessment for this course will comprise:

• Assignment 1: Report-Research article critique 15%
• Assignment 2: Report-Research proposal 35%
• Final Exam 50%

For further information please refer to the course website