Marketing for Social Change examines the use of marketing theory and practice in internal and external marketing for government owned enterprises, departments and agencies delivering social marketing programs, campaigns and outcomnes.  Specific topics include examining contemporary issues in the commercial marketing sector, differentiating political marketing from social marketing, and the use of commercial and non commercial marketing by government. 

By completing this course, students will:

• Appreciate the challenges facing the use of traditional commercial tools and techniques in government marketing and socialmarketing
• Explore the composition of government social marketing campaigns for public benefit, and how these from commercial marketing campaigns for profit
• Recognise the differences between government social marketing, propaganda and political marketing, and understand the appropriate application of each technique
• Develop professional business writing skills

At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree

MKTG7001 Marketing

MKTG7050 Consumer Behaviour

MKTG7023 Services Marketing  

For further information please see Course Website