This course will prepare students to market across borders. The course begins with an in-depth global environmental analysis and examines approaches to operating in an increasingly interconnected world. The course also addresses new challenges in managing global marketing, such as building global brands and communication strategies.

By the end of this course you will be expected to have attained proficiency in the following areas: An understanding of the marketing principles that constitute the foundations for international marketing; The challenges and potential pitfalls of the international business environment; The importance of planning a firm's entry into a foreign market; Key aspects of international marketing strategies that will increase the firm's likelihood of being successful in a foreign market; The ways in which the marketing mix variables need to be modified in order to cater to a range of differences likely to be encountered in the offshore market

Major Project - Assesses student's ability to apply theory to marketing practice

Presentation - Assesses student's understanding of the complexities of marketing across borders

Exam - Assesses student's understanding of the theoretical underpinning of international marketing decisions and the planning process

N.B.  This is a guide to possible assessment requirements.  Students will need to consult the Course Outline or the lecturer for actual assessment requirements.

3 hour seminar

At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree

At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree

For further information please refer to the Course Website