Marketing Minor
Marketing Minor - Overview
Offered By: |
ANU College of Business and Economics |
Academic Contact: |
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Areas of Interest: |
The minor in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
Prerequisites
Some courses in this minor require the completion of either STAT1008 Quantitative Research Methods or STAT1003 Statistical Techniques.
Requirements
This minor requires the completion of 24 units, which must include:
24 units from completion of the following compulsory courses:
MKTG2001 Marketing Research
MKTG2004 Marketing
MKTG2031 Consumer Behaviour
MKTG3023 Strategic Marketing
The information published on the Study at ANU 2012 website applies to the 2012 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2011 website.
