The course provides an overview of business in Europe and an examination of specific issues related to foreign companies doing business in Europe. Specific topics include the European business environment, European Union institutions, legal framework and policies, the growth of the European Union, emerging European economies, business strategy for the European market, marketing strategy in Europe, managing cultural diversity in Europe, human resource management issues in Europe and corporate governance and control in Europe.

Upon successful completion of the requirements for this course, students will be able to:

1. define, explain and illustrate the organisation of the EU and the European business environment, particularly aspects of cultural differences and European integration, and its impact on the strategies, organisation and management of private firms in Europe;
2. research and critically analyse the issues confronted by firms doing business in Europe; and,
3. communicate effectively in oral and written forms about the diverse facets of Europe and how to do business in this part of the world, using appropriate concepts, logic and rhetorical conventions.

At least three contact hours per week plus private study time.

At least 24 units.

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For further information please refer to the course website