Gathering and interpreting information is critical to business decision-making. Having a firm grasp of business research methods can enable managers and business leaders to make better decisions and to solve problems more effectively. Students taking this course will develop a firm grasp of research methods and the research process in the business context. In so doing, students will further develop their analytical awareness and an ability to communicate, as well as the ability to discriminate between good research and bad research.

Upon successful completion of the requirements for this course, students will be able to:

1. define, explain and illustrate, from theoretical and practical perspectives, decision making concepts and processes in business settings;
2. describe and evaluate research concepts and methods in a business setting;
3. evaluate business research designs, including measurement and sampling methods; and,
4. prepare research proposals and write research reports.

The assessment for this course will comprise:

• Assignment 1: Report-Research article critique 15%
• Assignment 2: Report-Research proposal 35%
• Final Exam 50%

For further information please refer to the course website