This course covers the formulation and implementation of strategies by corporations and businesses. The forces and factors that influence the choice of strategies, and their success or failure are examined. Topics include external analysis of opportunities and threats, internal analysis of capabilities and competencies, choice of strategy at functional, business, corporate and global levels, alignment of structures and controls with strategies and evaluation of strategies. The course draws upon case studies to highlight key concepts in strategic decision-making.

Upon successful completion of the requirements for this course, students will be able to:

• Analyse an organisation’s internal and external environments by applying appropriate theories, models, and/or frameworks;
• Formulate appropriate strategies to gain a competitive advantage at both business and corporate levels;
• Evaluate competing strategies; and
• Communicate strategies or strategic alternatives both in writing and verbally to facilitate organisational decision-making and problem-solving.

At least three contact hours per week.

At least 48 units

BUSN3015/COMM3015 Corporate Strategy

For further information please refer to the Course Website