MKTG7001 Marketing

Offered By	Research School of Management
Academic Career	Graduate Coursework
Course Subject	Marketing
Offered in	First Semester, 2013 and First Semester, 2014
Unit Value	6 units
Course Description	The course introduces the principles and practice of marketing. Topics include the role of marketing and its organisational context; the marketing environment; market segmentation and target markets; market information, research analysis; industry analysis, marketing planning and competitive strategies; buyer behaviour in the consumer and business markets; pricing products and services; distribution channels; integrated marketing communications; marketing of services; e-marketing; managing and evaluating the marketing effort.
Learning Outcomes	Upon successful completion of the requirements for this course, students will be able to: define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations; explain and illustrate: how marketing is integrated with other functional areas of business; the need for a marketing orientation in the competitive global business environment; the consequences of emerging information technologies for marketing strategy; successfully design and and plan the implementation of marketing plans and strategies; critically evaluate case studies, identifying and analysing problems and then making recommendations for practical implementation; apply marketing concepts, illustrating the importance of major marketing decisions; communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline.
Indicative Assessment	Assignments (x2) 25%; Marketing Plan 35%; Exam 40%
Course Classification(s)	TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses.
Eligibility	At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree.
Prescribed Texts	Solomon, Michael . , Hughes, Andrew . , Chitty, Bill . , Marshall, Greg . , Stuart, Elnora . , Fripp, Geoff . , ( 2009 ) , Marketing: Real People, Real Choices, 1^st ed., Pearson Education, Sydney, Australia. Summers , J . , & Smith , B . , ( 2006 ) , Communication Skills Handbook: How to succeed in written and oral communication, 2^nd ed, Wiley, Milton, Brisbane, Australia.
Programs	Graduate Certificate in Marketing, Graduate Certificate in Marketing, Master of Business, Master of Business, Master of Business, Master of Business, Master of Commerce, Master of Commerce, Master of Information Systems Studies, Master of Information Systems Studies, Master of Business Information Systems, and Master of Business Information Systems
Other Information	For further information please see Course Website
Academic Contact	See: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7001

The information published on the Study at ANU 2013 website applies to the 2013 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2012 website.