MKTG8043 Marketing Concepts and Practice

Offered By	Research School of Management
Academic Career	Graduate Coursework
Course Subject	Marketing
Offered in	Winter Session, 2013, Second Semester, 2013, Spring Session, 2013, Spring Session, 2013, Autumn Session, 2014, Second Semester, 2014, and Spring Session, 2014
Unit Value	6 units
Learning Outcomes	Upon successful completion of the requirements for this course, students will be able to: define, explain and illustrate marketing concepts, including the marketing mix, and their application to profit oriented and non-profit organisations, including to scenarios deriving from students' personal work experiences; explain and illustrate: how marketing is integrated with other functional areas of business; the need for a marketing orientation in the competitive global business environment; the consequences of emerging information technologies for marketing strategy; successfully design and and plan the implementation of marketing plans and strategies; critically evaluate case studies, identifying and analysing problems and then making recommendations for practical implementation; apply marketing concepts, illustrating the importance of major marketing decisions; communicate effectively, individually and in teams, in oral presentation and written forms using the concepts and terminology of the marketing discipline.
Course Classification(s)	TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses.
Eligibility	At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree and a minimum of three years professional or managerial work experience.
Requisite Statement	This course is normally only available to students enrolled in the Graduate Certificate in Management, Master of Management, or Master of Business Administration degree programs. Some offerings of this course are taught in China and not open to general student enrolment. See Fees and Dates Tab for the list of topics indicating where the course is taught.
Other Information	Please refer to Course Website
Academic Contact	See: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043

The information published on the Study at ANU 2013 website applies to the 2013 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2012 website.