SCOM6016 Science in the Media

Offered By	Australian National Centre for the Public Awarenes
Academic Career	Graduate Coursework
Course Subject	Science Communication
Offered in	Autumn Session, 2013, Second Semester, 2013, Autumn Session, 2014, and Second Semester, 2014
Unit Value	6 units
Course Description	This course examines the roles and relationships between science, the media and society. Topics covered include: The style in which science is reported in the media, and how this is influenced by external, contextual factors How to effectively communicate science using the media An in–depth research project on a chosen topic of interest that analyses the coverage and treatment of science in the media and society. This is a skills-based course, the aim of which is to train students in the production of material suitable for publication or broadcast in the popular media. Students will have opportunities to practice the skills of this course in ‘real life settings’ gaining valuable industry experience and contacts. The major research project is a combination of individual and group work, with the option of submitting the final work to a professional, peer reviewed journal for consideration for publication.
Learning Outcomes	On satisfying the requirements of this course, students will have the knowledge and skills to: Identify and apply the processes involved in getting an issue into the media Apply the basics of print media production Discuss current issues in journalism Explain statistical pitfalls in reporting Differentiate the communication needs of various audiences Evaluate the suitability of topics for different media, and examine and select appropriate background material for a story Develop a press release Create an article with structure suitable for a newspaper or magazine
Indicative Assessment	Assessment for the course will be continuous throughout the semester and involve preparation of material suitable for publication or broadcast. Ongoing analysis of material in the media (10% - LO1, 3, 4, 5, 6) Conducting individual and group research on an agreed topic analyzing an aspect of science, the media and public perception (50% - LO1, 2, 3, 4, 5, 6) Writing news articles based on recently published scientific research (20% - LO1, 2, 3, 5, 6, 8) Promoting National Science Week events (20% - LO1, 2, 3, 5, 6, 7, 8)
Workload	One three hour workshop per week and one x one hour tutorial per fortnight
Course Classification(s)	AdvancedAdvanced courses are designed for students having reached 'first degree' level of assumed knowledge, which provide a deep understanding of contemporary issues; or 'second degree' and higher levels of knowledge; or for transition to research training programs. and TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses.
Areas of Interest	Science Communication
Eligibility	Bachelor degree; general science knowledge.
Requisite Statement	General science knowledge
Academic Contact	Dr Merryn McKinnon

The information published on the Study at ANU 2013 website applies to the 2013 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2012 website.