Overview | Summary of Courses

Offered By:	ANU College of Business and Economics
Academic Contact:	ANU College of Business and Economics
Areas of Interest:	Commerce and Marketing

The minor in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.

 

Learning outcomes

Knowledge

Graduates with a marketing minor will have a coherent body of knowledge of the fundamental principles of marketing, and an understanding of conceptual frameworks as a basis for future discover in marketing education and practice.

Skills

Graduates with a Marketing Minor will have:

-Cognitive skills to review, analyse, consolidate and explore marketing knowledge, and insights into marketing applications;

-Technical skills to demonstrate an understanding of the fundamental applications of marketing with insight and creativity;

-Cognitive skills to exercise critical thinking, creative problem solving and evidence led judgement in recognising, and address marketing problems; and,

-Communication skills to present concise and coherent exposition of marketing knowledge, and to convey marketing ideas in an appropriate language for business audiences.

Application

Graduates with a marketing minor will demonstrate the application of knowledge and skills:

-with judgment, planning, and problem solving in scholarship; and,

-to adapt marketing knowledge, and to seek further marketing learning and insight through their own learning and professional practice.

Prerequisites

Some courses in this minor require the completion of either STAT1008 Quantitative Research Methods or STAT1003 Statistical Techniques.

 

Requirements

This minor requires the completion of 24 units, which must include:

24 units from completion of the following compulsory courses:

MKTG2001 Marketing Research

MKTG2004 Marketing

MKTG2031 Consumer Behaviour

MKTG3023 Strategic Marketing

The information published on the Study at ANU 2013 website applies to the 2013 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2012 website.