This course integrates previous studies in marketing into the strategic context of the organisation. Specific topics include strategic marketing models; the internal and external context in which marketing occurs; integrating marketing strategy with business goals, factors that impact on the effective development and implementation of marketing strategies and the management and implementation of marketing strategy in business-to-business and consumer markets.

Upon successful completion of the requirements for this course, students will be able to:

1. engage in group based decision making activities including collaborative reporting and accepting joint responsibility;
2. engage in strategic thinking including projecting future outcomes, setting goals, and reflecting on the implementation process to reach those goals;
3. integrate marketing theory, prior practice and prior learning into the strategic marketing environment; and,
4. communicate effectively in oral and written forms about marketing strategy using appropriate concepts, logic and rhetorical conventions.

A marketing strategy online stimulation.  Students compete in teams to manage the marketing tactics of a firm over an 8 year period. 

• Group learning portfolio (40%)
• Individual learning portfolio (30%)
• Final exam (30%)

At least three contact hours per week.

MKTG2004/1004/BUSN1004/2010 Marketing and one other marketing course.

BUSN3023 Strategic Marketing.

Please refer to Course Website