MKTG7023 Services Marketing

Offered By	School of Mgt, Marketing & International Business
Academic Career	Graduate Coursework
Course Subject	Marketing
Offered in	MKTG7023 will not be offered in 2009
Unit Value	6 units
Course Description	The need for specialised skills in Services Marketing has grown in recognition of the important role of services in advanced economies. This course addresses the essential nature of services and the role of service quality. Employees’ role in service delivery and the emotional load for service workers form an important focus of the course. Service sector firms face increased competition and more demanding customers. Marketers need to develop a distinct set of competencies to design, mange and evaluate the processes and performances that comprise the service offering.
Learning Outcomes	By completing this course, students will: Appreciate the challenges facing the services marketing in traditional commercial marketing, e-marketing and non commercial environments; Appreciate the difference between marketing physical products and intangible services, including dealing with the extended services marketing mix, and the four unique traits of services marketing; Recognise the challenges faced in services delivery as outlined in the services gap model; Develop professional business writing skills
Workload	3 hour lecture plus private study time.
Course Classification(s)	TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses.
Areas of Interest	Marketing
Eligibility	At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree
Prescribed Texts	See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7023
Preliminary Reading	See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7023
Indicative Reading List	See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7023
Programs	Graduate Certificate in Marketing, Master of Marketing, Master of Commerce, and Master of Business
Other Information	For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7023
Academic Contact	seehttp://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7023:

The information published on the Study at ANU 2009 website applies to the 2009 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2008 website.