MKTG8043 Marketing Concepts and Practice
| Offered By | School of Mgt, Marketing & International Business |
|---|---|
| Academic Career | Graduate Coursework |
| Course Subject | Marketing |
| Offered in | Spring Session 2009, Winter Session, 2010, Spring Session 2010, Spring Session 2010, and Spring Session 2010 |
| Unit Value | 6 units |
| Course Classification(s) | TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses. |
| Eligibility | At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree and a minimum of three years professional or managerial work experience. |
| Prescribed Texts | See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043 |
| Preliminary Reading |
See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043
|
| Indicative Reading List | See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043 |
| Programs | Graduate Certificate in Management and Master of Business Administration |
| Other Information | For further information please see Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043 |
| Academic Contact | See: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043 |
The information published on the Study at ANU 2009 website applies to the 2009 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2008 website.
