MKTG7024 Government Marketing

Offered By	School of Mgt, Marketing & International Business
Academic Career	Graduate Coursework
Course Subject	Marketing
Offered in	Second Semester, 2011
Unit Value	6 units
Course Description	Government Marketing examines the use of marketing theory and practice in internal and external marketing for government owned enterprises, departments and agencies. Specific topics include examining contemporary issues in the commercial marketing sector, differentiating political marketing from government marketing, and the use of commercial and non commercial marketing by government.
Learning Outcomes	By completing this course, students will: Appreciate the challenges facing the use of traditional commercial tools and techniques in government Explore the composition of government marketing campaigns for public benefit, and how these from commercial marketing campaigns for profit Recognise the differences between government marketing, propaganda and political marketing, and understand the appropriate application of each technique Develop professional business writing skills
Areas of Interest	Marketing
Eligibility	At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree
Requisite Statement	MKTG7001 Marketing
Corequisites	MKTG7050 Consumer Behaviour
Recommended Courses	MKTG7023 Services Marketing
Prescribed Texts	See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7024
Preliminary Reading	See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7024
Indicative Reading List	See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7024
Programs	Master of Business, Master of Commerce, and Master of Marketing
Other Information	For further information please see Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7024
Academic Contact	See: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7024

The information published on the Study at ANU 2010 website applies to the 2010 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2009 website.