MKTG7058 Applied Market Research

Offered By	School of Mgt, Marketing & International Business
Academic Career	Graduate Coursework
Course Subject	Marketing
Offered in	First Semester, 2010 and Second Semester, 2011
Unit Value	6 units
Course Description	This course will form the capstone course for students undertaking study towards professional accreditation with the Market Research Society of Australia as part of the Master of Business or Master of Marketing. The main objectives of this course are: To integrate the knowledge developed in previous marketing and statistics courses To undertake market research appropriate to marketing problem To develop professional writing and presentation skills To demonstrate the ability to facilitate and improve marketing decisions
Learning Outcomes	Build knowledge to confidently communicate ideas in client language related to research findings; Improving written and oral skills to confidently and competently communicate through discussions related to research and express personal view points; Confidently and sympathetically evaluate work and ideas presented by your peers; Be able to work efficiently and effectively in a team environment to achieve specific outcomes; Further develop skills in finding and accessing information effectively and evaluating its quality and relevance.
Indicative Assessment	Group Project 40% Individual Project 20% Final Exam 405
Workload	3 hours seminar plus private study time.
Course Classification(s)	TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses.
Areas of Interest	Marketing and Statistics
Eligibility	At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree
Assumed Knowledge and Required Skills	Basic knowledge of marketing (coursework equivalent of MKTG7001 Marketing or relevant work experience)
Prescribed Texts	See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7058
Preliminary Reading	See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7058
Indicative Reading List	See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7058
Programs	Master of Business, Master of Commerce, Master of Marketing, and Graduate Certificate in Marketing
Other Information	For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7058
Academic Contact	See: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG7058

The information published on the Study at ANU 2010 website applies to the 2010 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2009 website.