The objective of this course is to enhance the ability of class members to interact effectively with people from cultures other than their own, specifically in the context of international business. The course is aimed at significantly improving the ability of practicing managers to be effective global managers. The course is concerned with considering the issues and problems of managing in cross-cultural situations, in particular at the people problems that invariably arise in international business relationships. Failure on the part of managers to understand and deal with the difference in attitudes, values and behaviour of those with whom they interact in business transactions consistently has been shown to be a major source of difficulties. The course will involve marrying theories and concepts from the broad fields of culture and international business and applying them to problems typically confronted by managers involved in international business. The course will draw on the existing knowledge and expertise of the class participants to solve problems relevant to them and their organisations.

3 hour seminar

Foundation level knowledge of international business, e.g. BUSI2025/BUSN2025 International Business or MKTG2004/1004/BUSN1004/2010 Marketing

See course website:  http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI3029

See course website:  http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI3029

See course website:  http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI3029

For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI3029