MKTG8043 Marketing Concepts and Practice
| Offered By | School of Mgt, Marketing & International Business |
|---|---|
| Academic Career | Graduate Coursework |
| Course Subject | Marketing |
| Offered in | Summer Session, 2011, Second Semester, 2011, Winter Session, 2011, Autumn Session, 2012, Second Semester, 2012, and Spring Session, 2012 |
| Unit Value | 6 units |
| Course Classification(s) | TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses. |
| Eligibility |
At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree and a minimum of three years professional or managerial work experience. |
| Requisite Statement |
This course is normally only available to students enrolled in the Graduate Certificate in Management, Master of Management, or Master of Business Administration degree programs. |
| Prescribed Texts |
See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043 |
| Preliminary Reading |
See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043
|
| Indicative Reading List |
See Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043 |
| Programs | Master of Business Administration, Master of Management, Master of Business Administration, and Master of Management |
| Other Information |
For further information please see Course Website: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043 Class numbers 6365, Winter Session, and 8988, Spring Session, are not available for general enrolment. Please refer to the Master of Management and MBA timetable for information on available offerings. |
| Academic Contact | See: http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG8043 |
The information published on the Study at ANU 2011 website applies to the 2011 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2010 website.
