BUSI3024 International Marketing
Later Year Course
| Offered By | Research School of Management |
|---|---|
| Academic Career | Undergraduate |
| Course Subject | Business |
| Offered in | Second Semester, 2012 and Second Semester, 2013 |
| Unit Value | 6 units |
| Course Description |
This course aims to develop an advanced understanding of the international marketing environment, the international marketing mix, and international marketing strategy. Specific topics include the rationale for international marketing; marketing issues related to international economic, financial political, legal, cultural and information technology environments; international marketing research; market selection and entry; product adaptation for international markets, promotion, pricing and distribution in international markets; channel selection and alliances; and strategic issues in international marketing. Indicative assessment: Tutorial Participation 5% Case Study Analyses 25% Group Project 40% Exam 30% |
| Workload |
At least three contact hours per week. |
| Areas of Interest | International Business and Marketing |
| Requisite Statement |
BUSI2025 International Business or MKTG2004/1004 Marketing
|
| Prescribed Texts |
See course website |
| Preliminary Reading |
See course website |
| Indicative Reading List |
See course website |
| Majors/Specialisations | International Business, International Business, and Marketing |
| Other Information |
For further information please refer to the course website |
| Academic Contact | See http://ecocomm.anu.edu.au/courses/course.asp?code=BUSI3024 |
The information published on the Study at ANU 2012 website applies to the 2012 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2011 website.
