Offered By	ANU College of Business and Economics
Academic Contact	ANU College of Business and Economics
Areas of Interest	Commerce, Marketing, and Statistics

These are the 2012 rules for the major. The 2011 rules for the major are available here.

 

The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.

Students intending to undertake Honours in Marketing should take at least two of STAT2008 Regression Modelling, STAT3005 Advanced Marketing Research Methods, and STAT3015 Generalised Linear Modelling.

 

Prerequisites

Some courses have the following prerequisites:

STAT1008 Quantitative Research Methods

24 units

 

Requirements

This major requires the completion of 48 units, which must include:

24 units from completion of the following compulsory courses:

MKTG2001 Marketing Research

MKTG2004 Marketing

MKTG2031 Consumer Behaviour

MKTG3023 Strategic Marketing

24 units from completion of core courses from the following list:

BUSI3024 International Marketing

MKTG2002 Sustainable Marketing

MKTG2003 Marketing for Financial Services

MKTG2032 E-Marketing

MKTG2033 Advertising

MKTG3024 Social Marketing

MGMT3027 Entrepreneurship and Innovation

STAT2008 Regression Modelling

STAT3005 Advanced Marketing Research Methods OR STAT3015 Generalised Linear Modelling

 

The information published on the Study at ANU 2012 website applies to the 2012 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2011 website.