STAT3005 Advanced Marketing Research Methods

Later Year Course

Offered By	Rsch Sch of Finance, Actuarial Studies & App Stats
Academic Career	Undergraduate
Course Subject	Statistics
Offered in	First Semester, 2012 and First Semester, 2013
Unit Value	6 units
Course Description	This course is directed at students interested in quantitative methods of marketing research. The aim of this course is to explore multivariate techniques used in modern marketing practice. Emphasis will be placed on case studies of marketing practice and on the practical application of the methods discussed. Topics to be drawn from: analysis of variance; regression analysis; principal components analysis; discriminant analysis; canonical correlation analysis; factor analysis; cluster analysis; multi-dimensional scaling; conjoint analysis.
Learning Outcomes	On satisfying the requirements for this course, students should have the knowledge and skills to: Understand the use of multivariate statistical techniques in modern marketing practice Appreciate the application of these techniques in marketing research
Indicative Assessment	Project work: 40% Examination: 60%
Workload	An average of 10 hours study per week, including attendance at two one-hour lectures and one one-hour tutorial or computing workshop each week
Areas of Interest	Marketing and Statistics
Requisite Statement	STAT2003 Statistical Marketing Research Methods or STAT2008 Regression Modelling
Prescribed Texts	NK Malhotra Marketing research: an applied orientation, 5th Edn, Pearson Prentice Hall, Upper Saddle River, New Jersey, 2007
Majors/Specialisations	Marketing
Other Information	Please refer to Course Website
Science Group	C
Academic Contact	See: http://ecocomm.anu.edu.au/courses/course.asp?code=STAT3005

The information published on the Study at ANU 2012 website applies to the 2012 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2011 website.