STAT7007 Advanced Marketing Research Methods
| Offered By | Rsch Sch of Finance, Actuarial Studies & App Stats |
|---|---|
| Academic Career | Graduate Coursework |
| Course Subject | Statistics |
| Offered in | First Semester, 2012 and First Semester, 2013 |
| Unit Value | 6 units |
| Course Description |
This course is directed at students interested in quantitative methods of marketing research. The aim of this course is to explore multivariate techniques used in modern marketing practice. Emphasis will be placed on case studies of marketing practice and on the practical application of the methods discussed. Topics to be drawn from: analysis of variance; regression analysis; principal components analysis; discriminant analysis; canonical correlation analysis; factor analysis; cluster analysis; multi-dimensional scaling; conjoint analysis. |
| Learning Outcomes |
Understanding multivariate techniques used in modern marketing practice. Topics to be drawn from: analysis of variance; regression analysis; discriminant analysis; canonical correlation analysis; factor analysis; cluster analysis; multi dimensional scaling; conjoint analysis. |
| Indicative Assessment |
Project work: 40% Examination: 60% |
| Workload |
An average of 10 hours study per week, including attendance at two one-hour lectures and one one-hour tutorial or computing workshop each week |
| Course Classification(s) | TransitionalTransitional courses are designed for students from a broad range of backgrounds and learning achievements, which provide for the acquisition of generic skills; or an informed understanding of contemporary issues; or fundamental knowledge for transition to Advanced or Specialist courses. |
| Areas of Interest | Marketing and Statistics |
| Eligibility |
At least an average of 65% (or equivalent) in the final two years of an Australian undergraduate degree |
| Prescribed Texts |
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| Indicative Reading List |
A copy of this and any other handouts for the course will be made available via the WebCT site for STAT3005. Separate Web CT sites will NOT be maintained for STAT7007 and STAT8020 however all students should have access to the STAT3005 WebCT site. |
| Programs | Graduate Certificate in Marketing, Graduate Certificate in Marketing, Master of Applied Statistics, and Master of Applied Statistics |
| Other Information |
Please refer to Course Website |
The information published on the Study at ANU 2012 website applies to the 2012 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2011 website.
