Offered By	ANU College of Business and Economics
Academic Contact	ANU College of Business and Economics
Areas of Interest	Commerce, Marketing, and Statistics

The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.

Learning outcomes

Knowledge

Graduates with a marketing major will have:

-        a coherent body of knowledge of the fundamental principles of marketing, and specialised knowledge in one or more subdisciplines of marketing;

-        an understanding of conceptual frameworks as a basis for future discover in marketing education and practice; and,

-        insight into the application of evidence led business decision processes and research led problem solving.

Skills

Graduates with a Marketing Major will have:

-        Cognitive skills to critically review, analyse, consolidate and explore marketing knowledge, and insights into marketing applications through evidence led decisions and market driven data;

-        Technical skills to demonstrate an understanding of the fundamental applications of marketing with technical analysis, cognitive insight and strategic creativity;

-        Cognitive skills to exercise critical thinking, creative problem solving and evidence led judgement in recognising, and address marketing problems through research, independent insight and statistical analysis; and,

-        Communication skills to present concise and coherent exposition of marketing knowledge, and to convey marketing ideas in an appropriate language for business audiences.

Application

Graduates with a marketing major will demonstrate the application of knowledge and skills:

-        with judgment, planning, and problem solving in scholarship, practice;

-        to adapt marketing knowledge, solve marketing problems, and apply appropriate decision making techniques; and,

-        to seek further marketing learning and insight through their own learning and professional practice, and professional development.

 

Prerequisites

Some courses have the following prerequisites:

STAT1008 Quantitative Research Methods

24 units

 

Requirements

This major requires the completion of 48 units, which must include:

24 units from completion of the following compulsory courses:

MKTG2001 Marketing Research

MKTG2004 Marketing

MKTG2031 Consumer Behaviour

MKTG3023 Strategic Marketing

24 units from completion of core courses from the following list:

BUSI3024 International Marketing

MKTG2002 Sustainable Marketing

MKTG2003 Marketing for Financial Services

MKTG2032 E-Marketing

MKTG2033 Advertising

MKTG3024 Social Marketing

MGMT3027 Entrepreneurship and Innovation

STAT2008 Regression Modelling

STAT3005 Advanced Marketing Research Methods OR STAT3015 Generalised Linear Modelling

 

The information published on the Study at ANU 2013 website applies to the 2013 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2012 website.