Social Marketing examines the adaptation and adoption of commercial marketing principles and practice into the field of social change marketing.  Specific topics include examining the contemporary issues in the social marketing sector including the development of unique social marketing models for changing attitudes and behaviours, as well as the use of commercial marketing to deliver goods, ideas, and service products for social marketing outcomes.

Upon successful completion of the requirements for this course, students will be able to:

1. apply the principles of commercial marketing to social change;
2. adapt, adopt and implement marketing for social change to present solutions for social problems to the market; and,
3. understand the limits of marketing as a mechanism for social change.

One x three hour seminar per week with additional on-line contributions

MKTG2004/1004/BUSN1004/2010 Marketing and MKTG2031 Consumer Behaviour

MKTG2033 Advertising

Please refer to Course Website