MGMT3027 Entrepreneurship and Innovation
Later Year Course
| Offered By | School of Mgt, Marketing & International Business |
|---|---|
| Academic Career | Undergraduate |
| Course Subject | Management |
| Offered in | Second Semester, 2011 and Second Semester, 2012 |
| Unit Value | 6 units |
| Course Description |
Entrepreneurship and innovation are not just about startups: they are rapidly growing in importance in government policy and in the behaviour of established firms. The course provides students with an understanding of the role and personality of the entrepreneur, and a range of skills aimed at successful planning of entrepreneurial ventures. Material covered includes fostering creativity and open-mindedness, knowledge acquisition and management, innovation systems, screening and evaluating new venture concepts, market evaluation and developing a marketing plan, legal issues, intellectual property, preparation of venture budgets, and raising finance. The major piece of assessment is the writing of a comprehensive business plan. |
| Workload | 3 contact hours per week plus private study time. |
| Areas of Interest | Management |
| Requisite Statement |
72 units |
| Prescribed Texts |
See Course Website |
| Preliminary Reading |
See Course Website |
| Indicative Reading List |
See Course Website |
| Majors/Specialisations | Management, Management, and Marketing |
| Other Information |
See Course Website |
| Academic Contact | See http://ecocomm.anu.edu.au/courses/course.asp?code=MGMT3027 |
The information published on the Study at ANU 2011 website applies to the 2011 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2010 website.
