MKTG2033 Advertising
Later Year Course
| Offered By | School of Mgt, Marketing & International Business |
|---|---|
| Academic Career | Undergraduate |
| Course Subject | Marketing |
| Offered in | First Semester, 2011 and First Semester, 2012 |
| Unit Value | 6 units |
| Course Description |
This course introduces the fundamental theoretical framework of advertising, and links the role of advertising to the broader marketing communications context. Specific topics include integrating marketing communication, identifying promotional opportunities, corporate and brand image, advertising management, advertising design, media selection, consumer promotions, public relations and sponsorship and international advertising. |
| Workload |
At least three contact hours per week. |
| Areas of Interest | Marketing |
| Requisite Statement |
MKTG2004/1004/BUSN1004/2010 Marketing |
| Incompatibility |
with BUSN2033 Advertising. |
| Majors/Specialisations | Marketing |
| Other Information |
For further information please refer to http://ecocomm.anu.edu.au/courses/course.asp?code=MKTG2033 |
The information published on the Study at ANU 2011 website applies to the 2011 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2010 website.
