The program is 24 units consisting of 18 units of compulsory courses and 6 units of elective courses.  The elective course must be chosen from a list of seven courses.  Selection of courses is subject to approval by the program coordinator.

Compulsory Courses (18 units)

MKTG7001 Marketing

MKTG7027 Marketing Strategy

MKTG7050 Consumer Behaviour and Analysis

Elective Courses (6 units)

MKTG7003 Financial Services Marketing

MKTG7023 Services Marketing

MKTG7028 Marketing Communications

MKTG7035 Global Marketing

MKTG7037 Electronic Marketing

MKTG7058 Applied Market Research

STAT7007 Advanced Marketing Research Methods

The information published on the Study at ANU 2010 website applies to the 2010 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2009 website.