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Master of Marketing

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Degree Structure

This program is not currently available for new students in 2011. Students are instead encouraged to consider a Master of Business, specialising in Marketing (1 year full-time), or the Master of Business Adminsitration with a specialisation in Marketing (2 years full-time).

Typical full-time study program:

  Semester 1
Semester 2
Year 1

MKTG7001 Marketing

MKTG7028 Marketing Communications

STAT7007 Advanced Marketing Research Methods

Year 1 Core Course (6 units)

MKTG7027 Marketing Strategy

MKTG7050 Consumer Behaviour and Analysis

Year 1 Core Course (6 units)

Elective (6 units)

Year 2

MGMT8006 Management Research Methods

BUSN8038 Critical Thinking and Decision Making

Marketing Concentration Course (6 units)

Marketing Concentration Course (6 units)

BUSN7024 Project Management Principles

Marketing Concentration Course (6 units)

Marketing Concentration Course (6 units)

Elective (6 units)


The information published on the Study at ANU 2010 website applies to the 2010 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2009 website.

Updated:   13 Nov 2015 / Responsible Officer:   The Registrar / Page Contact:   Student Business Solutions