MKTG3024 Social Marketing
Later Year Course
| Offered By | School of Mgt, Marketing & International Business |
|---|---|
| Academic Career | Undergraduate |
| Course Subject | Marketing |
| Offered in | Second Semester, 2011 and Second Semester, 2012 |
| Unit Value | 6 units |
| Course Description |
Social Marketing examines the adaptation and adoption of commercial marketing principles and practice into the field of social change marketing. Specific topics include examining the contemporary issues in the social marketing sector including the development of unique social marketing models for changing attitudes and behaviours, as well as the use of commercial marketing to deliver goods, ideas, and service products for social marketing outcomes. |
| Workload |
One x three hour seminar per week with additional on-line participation |
| Areas of Interest | Interdisciplinary Studies - Sustainability and Marketing |
| Requisite Statement |
MKTG2004/1004/BUSN1004/2010 Marketing and MKTG2031 Consumer Behaviour |
| Recommended Courses |
MKTG2033 Advertising |
| Majors/Specialisations | Corporate Sustainability and Marketing |
The information published on the Study at ANU 2011 website applies to the 2011 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2010 website.
