Summary of courses offered in the Marketing Major in 2012

Compulsory Courses

Summer Session, 2012 MKTG2004 - Marketing First Semester, 2012 MKTG2004 - Marketing MKTG2031 - Consumer Behaviour MKTG3023 - Strategic Marketing Second Semester, 2012 MKTG2001 - Marketing Research MKTG2004 - Marketing Summer Session, 2013 MKTG2004 - Marketing First Semester, 2013 MKTG2004 - Marketing MKTG2031 - Consumer Behaviour MKTG3023 - Strategic Marketing Second Semester, 2013 MKTG2001 - Marketing Research MKTG2004 - Marketing

Core Courses (24 units required)

First Semester, 2012 MKTG2002 - Sustainable Marketing MKTG2033 - Advertising STAT2008 - Regression Modelling STAT3005 - Advanced Marketing Research Methods Second Semester, 2012 BUSI3024 - International Marketing MGMT3027 - Entrepreneurship and Innovation MKTG2003 - Marketing for Financial Services MKTG3024 - Social Marketing STAT3015 - Generalised Linear Modelling First Semester, 2013 MKTG2002 - Sustainable Marketing MKTG2033 - Advertising STAT2008 - Regression Modelling STAT3005 - Advanced Marketing Research Methods Second Semester, 2013 BUSI3024 - International Marketing MGMT3027 - Entrepreneurship and Innovation MKTG2003 - Marketing for Financial Services MKTG3024 - Social Marketing STAT3015 - Generalised Linear Modelling

Courses that count towards this Major

Compulsory Courses
MKTG2001 - Marketing Research MKTG2004 - Marketing MKTG2031 - Consumer Behaviour MKTG3023 - Strategic Marketing

Core Courses (24 units required)
BUSI3024 - International Marketing MGMT3027 - Entrepreneurship and Innovation MKTG2002 - Sustainable Marketing MKTG2003 - Marketing for Financial Services MKTG2032 - E-Marketing MKTG2033 - Advertising MKTG3024 - Social Marketing STAT2008 - Regression Modelling STAT3005 - Advanced Marketing Research Methods STAT3015 - Generalised Linear Modelling

Go to the List of Undergraduate Courses offered by ANU College of Business and Economics.

The information published on the Study at ANU 2012 website applies to the 2012 academic year only. All information provided on this website replaces the information contained in the Study at ANU 2011 website.